EA's hottest game Apex Legends has amassed a whopping 25 million registered users since it launched in on February 4th of 2019 and there is surprisingly much to be learned from this.
Taking Control in a Fierce and Competitive Market
The creators of Apex Legends knew exactly what kind of market they were in. Dealing with other Battle Royale genre games such as "Fortnite", "PUBG", "Call of Duty: Black Ops 4" would be near impossible to thrive in, but Apex Legends approached the competition in a unique way. Where as most would create enticing advertisements, Apex Legends creators approached with almost ZERO advertisements. Now how does this relate to you? As a businessman or woman it is easy to forget the old saying, "quality over quantity". Just as Apex' had done you could follow this method where instead of pumping out ads, focus on your product and hone in on what got you into the business in the first place by improving your product or service to be more unique than any other competitor.
Employing Incredibly Innovative Skills
If you had not known prior, the successor to Titanfall 2 was supposed to be Titanfall 3. This was until the Battle Royale genre took gaming by storm and the Titanfall developers created an unique spin on a Battle Royale game known as Apex Legends. This same innovativeness can be applied to your business. This doesn't mean revamp your entire business plan, but you should be aiming to innovate in a way to separate yourself from the competition.